+ & - wk 6

Positive

I finished my movie style guide! i am most happy with the sound treatment as i believe it works well with the visuals. It is quite simple but I'm a strong believer in less is more.

Negative

I am not sure about my color palette created for the movie style guide, how many colours do i need? how do you have a colour palette for a movie? or is it just the supporting material for the movie?

Interesting

I found the introduction to DVD packaging to be very interesting as there are so many choices available even though we are held to the limitations of no glue, tape bluetac or even chewing gum. I am still not sure which idea i want to take on board.

Packaging Inspiration

The pictured DVD packages are all influential to me as they are highly creative and appeal to the eye. When creating my own DVD packaging I would like to use a wallet style case, as well as incorporating my story into the design of the packaging. Ideally I would also like my DVD cover to have a second use whether it be of actual purpose or just decorative. I will next start to brainstorm and sketch how this can be achieved!

This is the style guide to my movie branding so far. The logo includes both illustration and type being "Letter Gothic Std". I believe the illustration works well as it pays homage to the story line of the movie. For fonts used within the movie I have chosen to use Face Your Fears as an example but would prefer it to be hand drawn to create an authentic feel. The secondary type face used is "Teardrop by Blastto". The Mood board incorporates a general feeling of anxiety and depression throughout the characters as well as describes the setting and textures within our movie.

+ & - wk 5

Positive

Throughout the production week i am glad to say i finished the get up and go exercise, both mono and full color production company logos and started working on my movie style guide. This is definitely the biggest positive i have!

Negative

I would have liked to get further within my style guide, but am still happy with the progress Ive made.

Interesting

I found playing within After Effects to be the most interesting aspect of my production week, as there was much more possible than i originally thought. In saying that there is more than just a single way to do something, which i find cool and practical.

Get Up n' Go

For my Get Up and go video I decided to take a different approach to the brief than the obvious suggested. I used my Girl friend as the subject matter and took a quote from lecturer Keith Davis "Wanna get somewhere in life, Make Some NOISE!" I chose this as I believe that this quote is deffinately something that takes place in my daily routine. I chose to portray it in Black and white as when the scream takes place in red it stand out more to the viewer. The scream represents the everyday anxiety and overall worry of what will happen in the future, will we be rich or poor, healthy or sick etc. etc. I used sound such as a heartbeat, scream and pen to paper. I tried recording the scream myself but due to a non sound proof room there was far to much re-verb and hence the sound began clipping at higher pitches. I also added a ripple effect into the last scene referencing the text one last time. Hope ya dig it, ya dig!

Here is my two final versions of my Production Company Logo. I have incorporated both Sound and animation and they run no longer than 5 seconds each. Through after effects I key framed each step within opacity and scale to create the pulse of the logo, and added a noise effect in to create the noise. I believe my sound compliments the Logo well, and strenghtens the overall presence it has on the screen.

+ & - wk 4

Positive

This week i finally figured out how my production company logo was going to look and can say i am happy with it. I think my problems with type and kerning in the previous attempt has finally been worked out.

Negative

I had not yet story boarded my animation for the logo which means i have not yet received feedback on it, but this is only my fault so im to blame!

Interesting

The title sequences created by Saul Bass really stuck in mind, so simple yet so moving and captivating. The fact that he had it all right so many years ago and it was put down leading t worse design, before people realised the man was a genious!

Pictured here is both my final logo in full colour and monotone. The main changes I have made since my last post include the font being changed as well as the word "productions" being added. The logo also has more space within the type creating more air throughout the design. My next step from here is to step on into animating these two logos.

+ & - wk 3

Positive

This week i began filming my Get Up and Go exercise and was extremly excited about working with film, it has always been a secret passion of mine but never really took it further than filming me and my friends doing stupid stunts as pre teens. I used my Girlfirend as the subject matter, and also began playing with sound which is a hobby of mine.

Negative

I still dont quite get type, kernign leading and tracking just doesnt make sense to me, although I am trying to become better at these little things. Within my logo I am not sure about the type choice used.

Interesting

I enjoyed the tutorial on colour correction as i have a bunch of other things outside of uni i would like to apply this tutorial to, hopefully it looks as good as it did in class!

Here is a bunch of Film company Logos, Unfortunately i cant find any that aren't in a cheesy montage. If i had to choose a single company which I am extremely fond of i would have to say it would be Hopscotch Films as they take an Idea so simple and portray it in a way which really captivates there audience.

This is the final logo which i have chosen to animate for our film company. I chose this one as I like the simplicity it holds. The hybrid type created within the letter mark is a combination between Reklame script and Bottle Depot as i found it to be my favorite combination of letters to create both T and F.

The pictured logos are again a draft of our new production name "Time flicker". Personally i like the far bottom Left and the middle letter mark. I will continue to play with these ideas and hopefully have a finished product which I'm happy with over the next few days. I think my biggest problem is typography but i have found it both interesting and inspirational cutting up different type faces to create the one.
This is an example of two types Bottle Depot and Reklame script formed together to create the one hybrid font. I enjoy doing these type of exercises and will continue to develop my skills in creating hybrid types.

pro co logo draft

Here are the first draft of logos produced for my production company, to be completely honest i hate them all and we decided to change our name. If i was to focus on any of the pictured logos it would have to be the MAO made up of triangles.

+ & - wk 2

Positive

My story board idea for Up and go was liked by Both Ollie and Jodie. Although it was a unique take on the brief, they had no reason to put me down for doing it. My knowledge is ever expanding when it comes to movie and title sequences, which is always a good thing!

Negative

My production company logos are shocking, I hate the name. I believe we are changing it but the name has not become apparent yet.

Interesting

I enjoyed watching the different logos of production companies, and found it interesting in the sense of the various types of logos there are and how they are animated. Before todays class i didnt even notice the amount of varying production company logo's there are.